This European trip is gradually coming to an end. On June 2, Beijing time, General Manager Huang Bizhou visited Decathlon’s fishing and hunting supplies headquarters in Bordeaux, France.

Meeting with the Decathlon team was a moment of intellectual exchange. Discussions focused on the development of fishing and hunting equipment, the implementation of outdoor ecological concepts, and other topics. From the precision instruments in the product testing lab to the creative atmosphere of the design center, everything conveyed Decathlon’s commitment to quality and innovation.

Stepping into Decathlon’s R&D and design areas, one is struck by the professional equipment and innovative atmosphere. From the rigorous fabric testing process to the creative energy of product design, one can fully witness Decathlon’s strong R&D capabilities. Gaining a deeper understanding of the process from product conception to implementation, one can draw lessons for the company’s outdoor business development and explore how to integrate advanced concepts into its product portfolio, enhancing the professionalism and practicality of outdoor equipment.

After visiting Decathlon’s product display hall and design area, for the future development of the company, this trip to Decathlon should not only examine Decathlon’s product layout, but also learn their management philosophy, feel their working atmosphere, and provide inspiration for the optimization of future management work.

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