After five months of preparation, the Canadian company officially launched on October 26th Beijing time and October 25th NL provincial time in Canada. General Manager Joe went to Newfoundland&Labrador, Canada to carry out preliminary personnel preparation and business development work for the company.
VIVID OUTDOOR · Newfoundland & Labrador Company Overview
About VIVID OUTDOOR in Newfoundland & Labrador
VIVID OUTDOOR, guided by the principles of authenticity, reliability, and professionalism, has established a regional operational center in Newfoundland & Labrador (NL) to serve the local and wider Atlantic coastal hunting market. Our mission is to provide high-quality outdoor gear, technical support, and long-term value for hunters. The unique natural environment, rich hunting traditions, and highly active local hunting community make NL one of our most strategically important bases.
Respect and Understanding of NL Hunting Traditions
Newfoundland & Labrador has some of Canada’s oldest and most distinctive hunting traditions. From coastal sea ducks and inland waterfowl to moose and black bears, hunting here is not merely an outdoor activity but a way of life closely connected to the land, the sea, and the rhythm of the seasons. VIVID OUTDOOR honors this culture and integrates into the region with professional products and long-term services, rather than merely entering a market.
By studying local regulations, seasonal patterns, hunter behaviors, and the geographic differences between coastal and inland regions, we continuously optimize our products to ensure they are fully suitable for NL’s wet and cold climate, strong winds, and the demanding conditions of coastal waterfowl hunting.
Strategic Commitment to the NL Market
VIVID OUTDOOR considers NL as one of the most promising core regions in the North Atlantic hunting market for several reasons:
• High local participation — NL has one of the highest “hunting close to home” rates in Canada, providing a stable demand base.
• Rich waterfowl resources — The province features some of the most distinctive sea duck populations in Canada (eiders, scoters, diving ducks), creating clear demand for specialized decoys, clothing, and boating gear.
• Mature outfitting industry — Guided hunting services are vital to remote communities and coastal economies. VIVID OUTDOOR actively seeks long-term partnerships with outfitters and guide associations.
• Regulatory-driven gear innovation — Trends such as lead-free ammunition, sustainable materials, and regulatory compliance create opportunities for specialized equipment.
Our approach in NL is to invest deeply, grow sustainably, and maintain a long-term presence rather than pursue short-term market gains.
Products and Solutions: Locally Optimized Gear
To meet NL’s climate and hunting scenarios, VIVID OUTDOOR has developed and continues to refine:
• Specialized Decoy Series for Sea Ducks and Coastal Waterfowl — Enhanced buoyancy, corrosion-resistant coatings, reduced wind noise.
• Extreme Weather Outdoor Apparel — Optimized for cold, wind, and wet conditions, suitable for fall and winter coastal hunting.
• Outfitter Partnership Kits — Complete sets for lodges, including gear, marketing materials, and rapid resupply options.
• Lead-Free Ammunition Compatible Gear and Guidelines — Updated in line with evolving regulations.
• Lightweight Gear for Short Local Hunts — Designed for frequent “hunting close to home” trips.
All products are developed based on NL’s terrain, weather, target species, and user feedback, emphasizing reliability, durability, and performance under challenging conditions.
Vision and Future Outlook
VIVID OUTDOOR has a clear and long-term vision for NL:
• Build enduring partnerships with local outfitters, associations, and retailers
• Actively support local conservation initiatives to promote sustainable hunting
• Develop additional product lines tailored to NL’s coastal, inland, and wetland environments
• Become a long-term partner in NL’s hunting and outdoor culture, not just an external brand
NL is the gateway to the Atlantic and a key testing ground for outdoor innovation. We look forward to growing alongside the province’s hunters, guides, families, and communities—anchored in respect for nature and local tradition—while bringing the spirit and products of VIVID OUTDOOR to the region.
