As the head of an outdoor products company, General Manager Huang Bizhou, driven by his passion for the outdoors and his dedication to quality, embarked on a journey to Europe and America, a land full of challenges and opportunities.
Focus on terminals
On this trip to Europe and America, I was eager to learn. In order to find a clearer positioning for our products, the first stop was to visit our end customers, experience their brand charm and operating models, and learn from their experience.
Stepping into the spacious area outside the Decathlon Vigo store, under the blue sky and white clouds, the neatly arranged tents and sports equipment all demonstrate its dedication to promoting outdoor sports. Inside the store, the diverse product line is dazzling, and the staff are enthusiastic and professional, always ready to answer questions and offer advice. This customer-centric service philosophy deeply impressed me.
Bass Pro Shops, with its distinctive log cabin-style architecture, resembles a natural fortress hidden in the city. Even before entering, the iconic bass logo and “Outdoor World” sign exude a strong outdoor atmosphere. Inside, it’s like a miniature outdoor ecosystem, where realistic natural landscapes blend seamlessly with a wide array of outdoor products. Here, you can not only find top-notch fishing and hunting gear but also immerse yourself in a rich outdoor culture. Various themed exhibitions and experiential activities allow customers to gain a deeper understanding of the outdoor lifestyle while shopping.
Visiting retail stores in person allows me to clearly understand the target audience for our products and the areas where customer feedback suggests improvement. Conversations with outdoor industry giants, whose advanced concepts and successful experiences in product development, supply chain management, and customer experience enhancement have illuminated my path. I deeply understand that only through continuous learning and adaptation can our products stand out in the fierce market competition and bring higher quality and more innovative products and services to outdoor enthusiasts.
Step into the workshop
Stepping into a customer’s workshop is like opening a secret door to the core of their real needs for outdoor products, allowing you to discuss product details with them and listen to every suggestion and expectation.
Every brainstorming session in the workshop, every in-depth analysis of materials and processes, made me realize even more that outdoor products are not just commodities, but reliable partners that connect people with nature.
As we left the workshop, clutching notebooks filled with countless valuable suggestions, our hearts were filled with a steadfast belief in creating even more perfect outdoor products. These voices from the workshop will become our most powerful guide on our journey, helping us to present outdoor enthusiasts with truly tailored, trustworthy, and high-quality products.
